The Max Factor

Max Madison Is Helping the Cape Region Dress Its Best

Max Madison has a true passion for fashion. A local Rehoboth Beach stylist at The Pink Turtle, Max offers the latest fashion buzz on his spicy “Mondays with Max,” a weekly video series streaming across social media platforms. He features the latest exclusives from the trendy boutique.

“‘Mondays with Max’ is so fun. I love fashion, and I’m super fortunate to share that love online,” he says.

Max is the store manager of The Pink Turtle’s Rehoboth Beach location and, this year, started his weekly video series, where he shares his personal take on the store’s newest arrivals, hottest clothes, accessories and seasonal fashion trends.

“It’s so fun to showcase the store and connect with the community.”

Rehoboth has been home to Max for eight years. After working in both hospitality and retail, he says fashion has always been part of the fabric of his life.

“Working in this industry allows me to express myself and help others be their most stylish selves.”

Max has modeled and walked in local fashion shows, but styling and merchandising are where he shines most.

“To assist someone in finding that perfect dress for a special occasion is everything! I also get to express my creativity through merchandising to create an aesthetically pleasing shopping experience. It helps that the owner, Carey, has exceptional taste when buying for the boutique. It gives me a lot to work with,” Max says with a smile.

While The Pink Turtle is known for its trendy clothing, it also sells candles, home décor, hostess gifts, cheese boards, decorative floor mats, bags, perfumes and more.

Max is especially loving the bag charms right now.

“We have these adorable crocheted fish and sea creatures that are just too cute. I want them all.”

If you want Max to help you find the perfect outfit or gift, catch him every Monday morning on his signature “Mondays with Max” videos on Instagram, Facebook or TikTok (turn your notifications on). Or just stop by the store.

“I’m here pretty much every day,” he says with a smile. “I love when people come in and ask for me or ask for something they saw me tout online.”

thepinkturtlestore.com


What are you currently crushing on?
Handbags! I can’t leave the house without one – a good shoulder bag that converts to a crossbody. It’s functional but also cute and stylish!

Favorite walking trail:
Downtown Rehoboth Beach! All those adorable side streets help you get your steps in.


Favorite coffee:

Iced Banana Matcha from Sugar and Thread. They have lots of fun syrup flavors.

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